Electronic Cigarette seller fires back at federal claims

A Scottsdale-based seller of electronic cigarettes has fired back against the federal government’s claims that its products could expose smokers to harmful tobacco impurities.

NJOY, one of the world’s most-recognized brands of e-cigarettes, hired a third party to analyze a report by the U.S. Food and Drug Administration
. The FDA found traces of toxic chemicals in NJOY cigarettes and another brand.

NJOY’s counter study, prepared by Houston-based Exponent Health Sciences, claimed the FDA report had “several limitations” and failed to adequately compare the electronic devices to other nicotine products.

“What you’ll find is the levels of ‘carcinogenic’ materials is not quantifiable, and . . . can be classified as not harmful,” said NJOY spokeswoman Amy Linert. “You’ll also find that the levels of carcinogens and nicotine in electronic cigarettes are far less than already FDA-approved nicotine replacement therapies.”

E-cigarettes are battery powered and produce a nicotine mist that is absorbed into the lungs. Proponents of the products say they are cheaper and more socially acceptable.

The Campaign for Tobacco-Free Kids supports a ban on the marketing and sale of e-cigarettes. The FDA has blocked about 50 shipments at ports and borders, including at least one NJOY shipment, a spokeswoman confirmed. Public health officials have warned that marketing the devices could appeal to younger people and people who think they are safer.

NJOY says it does not sell the devices as healthier than tobacco. Instead, the products are an “alternative smoking device for the committed smoker,” CEO Jack Leadbeater said.

“In the two years NJOY has been on the market, the FDA has never asked NJOY to remove its products from retail shelves, change its product labeling or stop its sales,” Leadbeater said in a statement. “We stand by our product.”

The FDA study dated May 4 tested four types of NJOY’s nicotine cartridges using a nicotine inhaler as a control.

According to the FDA and Exponent, the level of impurities in NJOY cartridges was actually lower than the FDA-approved inhaler’s recommended intake.

Because the products have not been submitted for FDA approval, the agency had no way of knowing the levels of nicotine and other chemicals, it said.

In the study, half the cigarettes contained some kind of nitrosamine, a carcinogen known to cause cancer in humans. One sample sold by Florida-based Smoking Everywhere contained an ingredient used in antifreeze.

via: Azcentral

To try our high quality electronic cigarette kits, check out our site!  www.Vapure.com